A good domain score should not pretend to predict the future. It should help you compare options consistently. Start with four columns: brandability, SEO relevance, TLD fit, and market evidence.
Score what matters
Brandability covers length, pronunciation, and memorability. SEO relevance covers whether the name still reflects the market phrase. TLD fit covers user expectations: .com may be broad, .io may fit software, and .ai may fit AI products.
Use evidence as a final filter
Generated names become stronger when they match patterns visible in real registration data. NewDomainData can help you inspect those patterns without turning the naming process into guesswork. If similar markets are actively registering related names, that may support further review.
The best domain is rarely the highest score in one column. It is the name that performs well enough across all columns and still feels usable in real marketing materials.